This is another trend that is already evident. However I think over the next ten years it is going to become more evident and develop more.
Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques.
As companies collect more data that is able to give them unique insights into their customers, sales, business processes etc they are going to want to collect more data. How to deal with this data is something that they need to consider. Companies are also finding that as the cost data storage comes down they aren’t needing to delete historical data due to budgetary reasons anymore. So what do they do with this old data – is it still useful?
If companies are able to analyse this data they are able to find some very useful information that could give them the edge over their competitors. For this reason big data and data analysis are growth areas and database administrators is one of the jobs listed on immigration NZ’s long-term skill shortage set (1).
A recent example of how big data is working for companies was demonstrated by dotlovesdata providing analysis on who was likely to buy tickets for recent Phoenix games and they are starting to look at the effect number of fans attending the games on how likely they are to win (2).